Build Inner Strength and Confidence Through Pole Dancing with Kelechi Okafor – Episode 23

Build Inner Strength and Confidence Through Pole Dancing with Kelechi Okafor – Episode 23

IN THIS EPISODE:

In this conversation, Maven Miara Shaw interviews Kalechi Okafor, an actor, director, author, and founder of a pole dance studio in London. They discuss Kalechi’s journey of starting the studio and the power of pole dancing as a form of empowerment. They also explore the concept of the erotic and its connection to personal strength and creativity. Kalechi shares her experiences writing books and the inspiration behind them. They delve into the Say Your Mind podcast and its role in giving a voice to important social issues. The conversation concludes with a discussion on the interconnectedness of destinies and the importance of living in one’s truth.

 

Key Focus Areas:

  • 00:02 Introduction and Background of Kelechi Okafor
  • 002:07 Starting a Pole Dancing Studio
  • 03:13 The Power of the Erotic
  • 08:01 Journey to Authorship and Exploring Twerk Classes
  • 17:41 Power of Voice and Podcasting

Listen To This Episode:

Watch this episode on YouTube!

Unleashing Potential Through Passion and Perseverance

In our latest episode, “How Inner Strength & Confidence Can Come Through Pole Dancing,” we delved into the captivating journey of Kalechi Okafor, an embodiment of strength, creativity, and resilience. Her story is not just a narrative of individual triumph but a beacon of inspiration for women everywhere, particularly those who dare to dream big and break barriers. This article expands on three key points from our conversation, offering insights and motivation for high-performing women leaders, entrepreneurs, and founders.

1. Embracing Your Unique Path: The Story of a Trailblazer

Kalechi’s journey began with a dream to be an actress, a vision that gradually evolved as she navigated the challenges and limitations within her industry. Her story teaches us about the power of embracing change and being open to new paths. When faced with obstacles, instead of succumbing to disappointment, she channeled her energy into exploring her other passion: fitness. This pivot was not a step back but a bold leap into a realm filled with possibilities

  • Key Insight: Life may not always go as planned, but every challenge is an opportunity to explore new avenues. As high-performing women, when one door seems to close, our creativity and resilience empower us to find new doors waiting to be opened.
  • Motivational Takeaway: Be fluid in your journey. Embrace the detours as they often lead to unexpected and fulfilling destinations.

2. Turning Anger into Action: The Birth of a Revolutionary Studio

Kalechi’s foray into pole dancing and her subsequent experience with discrimination fueled a transformative anger, leading to the founding of her pole dance studio. This was not just a business venture; it was a statement, a stand against stereotypes and limitations placed on black women. Her studio became a space of empowerment, where women could explore their strength, both physical and sensual, in a supportive and liberating environment.

  • Key Insight: Anger, often viewed negatively, can be a powerful catalyst for change when channeled constructively. It can drive us to challenge the status quo and create spaces where none existed before.
  • Motivational Takeaway: Harness your emotions as a force for positive change. Let your passion and conviction be the driving forces that turn challenges into impactful achievements.

3. The Power of Voice: Advocacy Through Podcasting

Kalechi’s venture into podcasting with “Say Your Mind” further exemplifies her commitment to using her voice for empowerment. By sharing stories and addressing issues often sidelined, she creates a platform for dialogue and awareness. Her podcast transcends entertainment; it’s an educational tool and a source of empowerment for her listeners.

  • Key Insight: Your voice is your power. In a world where many feel unheard, using your platform to speak up on important issues can spark significant change and inspire others to find their voices.
  • Motivational Takeaway: Never underestimate the impact of your voice. Whether through podcasting, writing, or leading, your words can be a beacon of hope, change, and empowerment.

Kalechi Okafor’s journey is a testament to the power of passion, perseverance, and the courage to redefine one’s path. Her story resonates with many high-performing women who navigate the complex landscapes of career and personal aspirations. Let her journey inspire you to embrace your unique path, turn challenges into opportunities, and use your voice to make a difference. Remember, the journey to success is not linear; it’s a rich tapestry woven with experiences, learning, and growth. Embrace your journey with confidence and let your light shine brightly in a world that awaits your unique contribution.

 

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Get Connected with Maven Miara

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'Maven' Miara Shaw (00:02.843)
Hey, hey, Maven nation. Welcome back to another episode of success with saying this. I am super, super excited today to have, listen, a new friend, a new connection in Maven nation all the way from London. Kalechi Okafor is, well, listen, we just met a couple of months ago. Well, by the time you see this, we met 2023 in the fall in Baltimore at a podcasting conference.

She doesn't know this, but I was already full working on my season two schedule and I intentionally left a spot open because I said to the team, I'm going to meet someone in Baltimore that I need to interview that I want to have on this. So it was very intentional. As soon as I heard her speaking, I'm like, she's the one she, she's the guest that I need to have. So listen, welcome to the show.

kelechi (00:47.453)
Mm.

'Maven' Miara Shaw (00:59.527)
Give us a little bit of introduction about yourself. Listen, I was scrolling all and digging through your Instagram and I was like, sis is over in Britain doing her thing. So welcome to the show.

kelechi (01:03.69)
I'm sorry.

kelechi (01:11.928)
Thank you so much for having me. Yeah, I'm an actor, director, as well as an author now. And I have I founded a pole dance studio in 2016 in London, South East London, and I do a lot of social commentary, you know, across the news platforms and things like that. And I also host a podcast called Say Your Mind.

'Maven' Miara Shaw (01:37.607)
Say your mind like that. That sums it up and says so much. I absolutely love it. So let's first start off with this wonderful pole dancing idea. And it's so interesting. Kalechi and I were talking before we started recording. Yes, she's a black Briton. I'm a black American. We're women. And the uniqueness and the barriers, struggles, listen, the distance of the pond doesn't really change them much.

kelechi (02:07.714)
Mmm.

'Maven' Miara Shaw (02:07.775)
It's so many similar things. So what encouraged you or gave you the idea of opening a pole dancing studio? And you know, I know some people here that they're like, oh my gosh, clutching their pearls and I'm like, yes, get it. That's because that's a power in a way, right? For a woman to be able to do that and be confident in it. Body wise, mentally, all of the things, you know, for those that's not your thing, don't do that thing.

kelechi (02:21.848)
Get into it! Get into it! Yes.

kelechi (02:30.107)
Absolutely.

kelechi (02:37.282)
I'm sorry.

'Maven' Miara Shaw (02:37.627)
don't hate on someone else that's doing a great thing. So what made you start that? And what does that do for the students or clients you're working with?

kelechi (02:46.93)
I started it, started Collection of Cough Pole Dance Studio because of Black American women. Actually, they were, you know, part of that sort of genesis. Why? Because I, you know, focused on acting most of my life. Oh, I'm going to be an actress. I'm going to be a famous actress one day. That's what I'm going to do. And then with the nature of, you know, misogynoir, you know, general anti-blackness, the way it works, and Britain.

at that point being very limited in terms of acting opportunities, hence a lot of black actors, black British actors going over to the US. I was still in Britain and I was working at a call center, you know, waiting for my big break. I'd go to an audition after audition. I just thought this is ridiculous. What else do I enjoy outside of you know acting? Well, fitness. I was sports captain, a sports captain in high school. I was also head of sports or you know sports captain again.

'Maven' Miara Shaw (03:26.29)
Okay.

kelechi (03:42.87)
while I was an air cadet. So there were so many different instances where I was just like, well, sports is my other thing. So I decided to train to become a personal trainer. So while I was doing the course, I continued working at the call center and I started gaining extra knowledge in that vein. And once I got my personal training business going, I started thinking, okay, what else can I do for myself? Because I was weightlifting, I've been going to the gym, I've been doing athletics for years. So what else?

you know, what else can I do? And I decided to try a pole dance class, especially because I remember when I was living in Atlanta briefly, I went to some clubs and I thought, you know, while everyone else was just like, oh my God, these women are so sexy, oh my God. Yes, they are and were, but I was fascinated by the strength that it required because I know that strength. Like I pulled myself up a rope before. So I'm like, why are they all going up and down that pole? The core must be tremendous. So.

'Maven' Miara Shaw (04:15.635)
Okay.

'Maven' Miara Shaw (04:26.917)
right?

'Maven' Miara Shaw (04:32.359)
Yes.

'Maven' Miara Shaw (04:39.74)
Yes.

kelechi (04:41.534)
you know, I kept that at the back of my mind. So when I was in London, I thought, okay, I'm gonna go try a class. And within six weeks, you know, I'd kind of zipped through the level I was at. I was zipping through another level. And then they said to me, oh, do you want to teach? You know, and so I started teaching for that studio. And they also asked me at that point, do you know how to twerk? I thought that's interesting. Do you ask every teacher if they know how to twerk? Like, you know, if they know how to twerk, why is it because I'm black? So I said, well, I...

'Maven' Miara Shaw (05:04.839)
What?

kelechi (05:10.646)
do this and I showed them what I do and they said, oh yeah, teach that. And the class became so wildly popular. I, we had to add another class that a timetable. So I thought, why don't I take this class across the UK? I reached out to a studio in Manchester, which is the North of England, reached out to them and I said, Oh, I would love to bring my twerk class to you. Cause I noticed that on their website, they'd written that Miley Cyrus was one of the originators of twerk. And I thought, see.

'Maven' Miara Shaw (05:24.755)
Okay.

'Maven' Miara Shaw (05:28.947)
Okay.

kelechi (05:39.794)
Now you are being inaccurate, so you probably need some education. You need somebody to come through and kind of like shake things up, you know, you know, shake things up a bit, season things up a bit. So I reached out and I said, you know, I'd love to come through and teach this workshop and the white studio owner, she reached back out and she said, thanks for your message. I don't enjoy your style of twerk. When me and my girls twerk, we put our knee pads on and throw down.

'Maven' Miara Shaw (05:45.86)
Absolutely.

kelechi (06:06.198)
So I went and looked at the video just to see what they were throwing down. And my God, my God, it was a catastrophe. Nothing was thrown nor was anything picked. It died. The music was over here. Their moves were over there. It was shambolic. And so I posted the videos side by side, a video of my class and a video of her class.

'Maven' Miara Shaw (06:12.731)
Thanks.

'Maven' Miara Shaw (06:25.048)
Oh my gosh.

'Maven' Miara Shaw (06:32.57)
Mmm.

kelechi (06:34.002)
online and I said and I also posted a screenshot of what she sent me and it went viral it went everywhere I said I'm just trying to understand because I sent her this video and she said I don't enjoy your duh so let's just look at what she is doing and um yeah it went viral and so many black American women were like why are you know even looking to work at somebody else's studio

'Maven' Miara Shaw (06:39.604)
You were like, I am not afraid of smoke.

kelechi (07:03.462)
open your own studio, do your own thing. And you know, the American women were very, very adamant. And they were like, you can start a crowd fund. You can do this. And at the time I was saving for a wedding instead of going ahead with the wedding, use the money instead plus crowdfunding to then open this small space. So that happened like, let's say January 2016. By August 2016, I'd opened my first studio. And I think that we talk about anger.

as if it's a destructive force. Anger, based on how you use it, can be such a liberating and constructive energy. Because I was angry about her response, I took that anger and I got to work. And between January and August, I'd opened my first space. And that's how I've kind of been here ever since. After a year, I couldn't contain the classes in that studio, so I closed it and opened another one in 2017.

'Maven' Miara Shaw (07:35.216)
Right.

'Maven' Miara Shaw (07:43.579)
Yes.

kelechi (08:01.158)
in South East London and Peckham, the first one was in East London, opened this one that had two rooms instead of one. And I've been there ever since. And it's now what, 2023, you know, that, you know, I've been doing that.

'Maven' Miara Shaw (08:12.399)
Yes. Wow. Listen, I love the whole story. And I... Ha ha.

kelechi (08:17.908)
Hahaha!

'Maven' Miara Shaw (08:20.947)
Sometimes we just have to show people this this. OK, this is what it is. So and you mentioned the American women. Were these women there in London? OK, this is just followers and supporters. Excellent.

kelechi (08:22.96)
Yeah.

kelechi (08:30.462)
no they were just on the internet yeah just yeah just on the internet and they just looked at it and they said no and i think that it was important to mention about it being black american women because there was an enterprising spirit there that wasn't necessarily there with the black british women at the time that's not to say that black british women aren't enterprising it's just the culture that we have to navigate means that we would have been furious that woman did that to me we would have had a whole discussion about it and then done that's it

'Maven' Miara Shaw (08:44.816)
Yes.

'Maven' Miara Shaw (08:50.172)
Yeah.

'Maven' Miara Shaw (08:57.999)
Right. That's me. Okay.

kelechi (09:00.15)
done. But then since then I've noticed a marked sort of improvement in how many businesses we now have that are you know confidently black woman owned. We have so many wonderful businesses popping up now and I love that because we are seeing that we have to do for ourselves if we want to continue.

'Maven' Miara Shaw (09:12.765)
Yeah.

'Maven' Miara Shaw (09:20.367)
Yeah. I love it. Listen, that whole story is simply inspiring, right? You said it best. You took a moment of anger and used it to change, to do something you wanted to do. Again, I'm always talking about the power of community. Your social media community, go for it. Get it done, do it yourself. Giving you the ideas and the support, and here you are years later, still.

kelechi (09:47.926)
Yeah.

'Maven' Miara Shaw (09:50.251)
empowering women through pole dancing classes. You're right. Listen, I work with a personal trainer and I work out consistently. But listen, that pole, that's, listen, you better have it together.

kelechi (10:00.818)
This is really something and you know, there is a power in the erotic. Audre Lorde talks about it, the power of the erotic. Sometimes we because of the way that's a patriarchal society operates, we conflate the erotic with pornographic, you know, and they're not the same thing. We are we all create from an erotic space, whether we call it that or not. And so that energy is our driving force. And we.

'Maven' Miara Shaw (10:15.922)
Yes.

Correct.

'Maven' Miara Shaw (10:23.696)
Right.

kelechi (10:29.238)
we do ourselves a disservice when we kind of listen to the ways in which, especially as black women, we've been hypersexualized. So we don't want to engage with the erotic, especially not in an overt way, in a overtly sensual way. But that in and of itself is our power. If we look historically, the ways in which that we've been depicted, the ways that, when we think about Sarah

We think about Josephine Baker, we think about Nina Simone, we think about all of these women and the way that they were depicted to us as over sexed, like all of these things. And so we don't wanna be that, we wanna be respectable. And that means that we then shut off that sacred energy, that driving force that allows us to create in a way that means that we become immortal, right? From that energy. And so.

'Maven' Miara Shaw (10:57.991)
Yeah.

'Maven' Miara Shaw (11:03.123)
Thre-

Mm-hmm.

kelechi (11:21.526)
with the twerk classes that I was teaching as well as pole dance, I'm asking for us, women specifically, but anybody of any gender expression to come back to source, to come back to that power, to the power of the erotic, using it to build physical strength, because it's no joke to get up that pole and swing yourself around, but at the same time, building up the sensual strength that I can transmute.

'Maven' Miara Shaw (11:42.365)
break.

kelechi (11:48.423)
this energy any which way I desire. Like you become an alchemist.

'Maven' Miara Shaw (11:53.203)
I love that. Listen, so well said. I have never heard sexuality in erotica and power explained so well together. So let's, let's switch gears for a little bit. You recently came out with a book edge of here. Then I was on your Instagram and saw strong like me. I was like, wait, what is going on here? So tell us about the two books. I know strong like me is a children's book.

kelechi (12:00.663)
Hahaha!

kelechi (12:09.577)
Yeah.

kelechi (12:21.143)
Yes.

'Maven' Miara Shaw (12:21.583)
So cute, beautiful cover. But Edge of Here, is that more fantasy?

kelechi (12:28.122)
Yeah, so that's um, so as you've hear is speculative fiction is what I'd call it, you know mixed with Love and the protagonists are all, you know black women. So I wanted to write it because I love technology. I use technology a lot and I think that we are science fiction black women. We are That's how it is really. Um, we have been imagined from consciousness

and we are here and every time we're blowing people's minds. If you think about Henrietta Lacks and the way that her cells were used over and over and over again, without her family's consent, without her consent, but the fact that her cells could do that, I'm just like, it's been clear from the beginning of time that there is something so special, so magical about what we are and who we are. And yet the vilification that we see in mainstream media,

'Maven' Miara Shaw (13:03.879)
Absolutely.

kelechi (13:22.174)
opposes this reality that we know. We have therefore been made science fiction. So I wanted to explore that further where my protagonists, some of them have special powers, some of them are just interacting with technology. So it's kind of like Black Mirror but Black women and better.

'Maven' Miara Shaw (13:28.573)
Right.

'Maven' Miara Shaw (13:40.781)
I love that. So we'll be dropping the links to that book and then tell us a little bit about Strong Like Me.

kelechi (13:49.13)
Strong Like Me, I just, yeah, I love it. It's a picture book for children from zero to six, but I say that it's for everybody's, for everybody's inner child. So we meet Kamara. Kamara is the little girl who has a lot of strength. She's super fast. She can do all of these things. She's just very physically capable, but her friends around her in her class don't like that she's so strong.

because first of all, girls aren't meant to be strong. And then, you know, she's just doing all of these other things. So it's the journey that Kamara goes on to love her own strength, regardless of what anyone has to say about it. Because statistically speaking, around 15 years old, I know, definitely in the UK, young girls drop out of sports and they drop out of sports because it becomes this whole thing of like, oh, but you're a girl, you're not meant to be doing sports. You're not. You're a girl.

'Maven' Miara Shaw (14:36.187)
Mm-hmm.

kelechi (14:43.382)
don't be strong because you're gonna look like a man. And all of these things are said to deter girls, deter women from any sort of physical strength. But then if we then look at the expression of gendered violence, I feel like if women were stronger, we would have some, we would be able to fight back in certain regards. It doesn't solve everything, but it is something. And so when I think about...

'Maven' Miara Shaw (14:59.471)
Yeah. Right.

'Maven' Miara Shaw (15:05.968)
Right.

'Maven' Miara Shaw (15:09.788)
Yeah.

kelechi (15:11.85)
women like Serena Williams and how she's depicted as an ape sometimes and people made fun of her because of her physique and I had similar happen to me when I was younger because you know I was doing athletics And you know various sports when I was growing up. I remember friends would say to me

'Maven' Miara Shaw (15:16.38)
Yeah.

kelechi (15:28.25)
oh yeah, you know, you're so muscular, you're so athletic, you can't be more muscular than your boyfriend and things like that, that would put me off enjoying my body and the things that it's able to do. If 37 year old me now could do what like 16 year old me was able to do, ah, I would be laughing. I would be laughing. But you push it down because of what other people are saying to you. So strong like me is that reminder.

'Maven' Miara Shaw (15:31.579)
Right.

'Maven' Miara Shaw (15:45.938)
Right.

kelechi (15:55.118)
not just to us as adults but to the little children and growing up that there's nothing wrong with having the strength that you have especially little black girls there's nothing wrong with being like strong fast all of these things own it own it celebrate it because my god one day you'll be glad that you did

'Maven' Miara Shaw (16:09.683)
brightened.

'Maven' Miara Shaw (16:15.023)
Yeah, I love that. And here's the current, consistent current under all of the things you've talked about you're doing is lifting others up, getting people to believe their power, their strength. Absolutely love that. So this next shift we're going to take is your podcast, Say Your Mind, which when we first started talking, when you were talking on the stage in Baltimore, that's a little bit of what you were talking about.

kelechi (16:25.555)
Yes.

kelechi (16:34.741)
Yes.

'Maven' Miara Shaw (16:45.095)
And I find it, again, incredibly strong that after your runs, you have your phone out, you're sharing the thoughts of the day or whatever has happened on the news or the missing black person that has, you know, been body has been discovered and you're sharing that and you're not using your voice just for, hey, look at me.

is to bring enlightenment, to bring light and really shining light on some things that people would prefer. Like, let's just let this all go away. So what did your podcasts of your mind start out with that in mind? Like, this is the goal, I'm gonna be talking about these things. And how have you seen that grow? And I would imagine really giving power to other people to also

use their voice. I think in one of your videos, I saw you say that other people at the end of their walk or their run was also sharing some message at the end of that.

kelechi (17:51.597)
Yeah.

Yeah, I'm loving that I'm seeing that now because I feel like for me, I always talk about the fact that running for me is a moving prayer. You know, it's my time of connecting with spirit, thanking God for my lungs, thanking God for my heart. Like sometimes those runs feel brutal, gosh, but just doing it and thank being thankful the whole way through. I know that it centers me and then it gives me this clarity of mind. And then suddenly something that I've been really grappling with, trying to find the words for.

'Maven' Miara Shaw (17:59.187)
Oh, I love that.

kelechi (18:22.14)
of the words that you know they make themselves known so I you know really appreciated that and ultimately I started Say Your Mind because initially it was about me not being erased I don't want to be erased that I ever existed I was here like this is why I'm doing this why because I remember writing a thread about Muhammad Ali years ago when he passed away and I could because I noticed that the media outlets kept saying things like

Oh, Muhammad Ali, he transcended race. He transcended race. And I was like, what are you talking about? It's like, you're almost saying that he's now being bestowed the biggest honor that a black person can get, which is to transcend race. And there was something very problematic about that because we know that we now see many people trying to transcend race. So I'm not like the other black people. Look at me, because I don't do that. And then they're met with the stark kind of realization that you can't.

'Maven' Miara Shaw (18:56.051)
Thank you.

'Maven' Miara Shaw (19:04.347)
Right.

'Maven' Miara Shaw (19:19.791)
You can't. Yeah.

kelechi (19:20.606)
you cannot transcend race and if they give you that title it's because you are no longer a threat because you're dead you know and so and you see that in a way that we see the ways in which people conflate and misconstrue and misuse the words of Martin Luther King Jr. they rarely try that with Malcolm X they rarely try that with Malcolm X because he was it was very clear

'Maven' Miara Shaw (19:27.203)
Right. Yeah, yeah.

'Maven' Miara Shaw (19:44.848)
right.

kelechi (19:46.838)
that don't, you know? And so it was interesting why they wanted to then try it with Muhammad Ali, but it's because as he grew older, maybe that fighting spirit, those very acerbic words that were very clear on his stance, you know, they couldn't, they could play with him in his later life because they felt that they'd almost softened him up and they pacified him. And so I wrote this long thread about that and how it even interlinks with when Kanye has shared some

'Maven' Miara Shaw (19:47.271)
Yes. Yeah.

kelechi (20:16.162)
frustrations online in the past thinking that by marrying somebody like Kim Kardashian, by doing this, by doing that, that he would, you know, one day be able to break through this ceiling and then he'd be somewhere else. And he was frustrated when he realized that he could not. And so I wrote this thread. I went back to go and look for my thread one day and it was no longer there. Don't know what happened to it. It was just no longer there. And I thought, okay, I've said to people that I'm not going to start a podcast because I don't have time for it. But in that moment, I knew I had to.

'Maven' Miara Shaw (20:25.084)
Yeah.

kelechi (20:45.782)
So my things couldn't just disappear because they're on somebody else's platform. So that's what led to me starting the podcast. But then once I started it, there were so many stories I wanted to talk about. There were so many things that I wanted to kind of shine a light on that was happening all around the world. And then it just took on, the podcast took on a life of its own. It no longer became about me, it became about us.

'Maven' Miara Shaw (20:49.683)
Thanks for watching.

'Maven' Miara Shaw (21:06.211)
Okay, okay. I love that. And you know, these, that strong voice, oftentimes, you know, I think when the person that has, I call it the capacity to be the strong voice, then others can come and say, well, here's my story also. So it gives other people a place, a safe place to come and share their story, which is, you know, the...

kelechi (21:26.3)
Mm-hmm.

'Maven' Miara Shaw (21:34.707)
thought that I share with people that everyone is not waiting for Maven Myra. Someone's waiting for you. If you're not doing the thing you're assigned to do, who else are you holding up? If you were not using, say your mind as a platform to share stories, how many other people's stories would not be out into the world?

kelechi (21:56.894)
Absolutely, that is a word. Gosh, because I've spoken about it previously on the podcast as well, that a blessing isn't a blessing unless you're blessing somebody else, right? And somebody is, as you say, waiting for us right now to give ourselves the permission to speak our truth to power, to be exactly who we were destined to be. And by doing that, they see it and they go, oh, it's possible for me too. And not even just that they see it, but for instance,

you're working on a script or I can't be the one to write it. I don't have the talent. But by you not writing that script, there's an actress or actor somewhere that cannot have their moment, the moment that they emerge into the public consciousness because your script has to happen before their thing that can happen. Our destinies are interlinked for a reason. Like God didn't flop on that part. It was made so. If we do not live out our destinies, we hold up.

other people's destinies. So if we are truly thinking about being of service and being of service not just to ourselves but to the world, then it's important for us to boldly, courageously live in our truth because somebody else's life depends on it.

'Maven' Miara Shaw (23:12.291)
I love that. And listen, no truer words have been said that we are all connected. I'm in Houston, Texas. You're in London. We are still connected. We talked about doing, looking at doing other things together. Other the destinies. Um, and I love the way you place that, like that person, that actress can't get their time. If the person that needs to write the script is so worried that it's not perfect.

kelechi (23:18.132)
Mm.

kelechi (23:26.987)
Yes.

'Maven' Miara Shaw (23:41.207)
And that, well, what if they reject it? All of the things get, listen, um, men and women, but my audience is definitely predominantly women do the thing you're assigned to do. Do it scared, do it. Um, and it's we're not looking at perfection. Deliver excellence. Excellence is doing the best you have with what you have right where you are. Do that part. If we take the steps, then

kelechi (23:59.113)
No.

'Maven' Miara Shaw (24:10.159)
the journey is going to bring us the other people we need to make the improvements. Like if we it's just moving past fear to take that first step and your journey. You wrote the post about Muhammad Ali and then that platform deleted it. I'm going to start a podcast, the decline of proper twerking classes. No.

kelechi (24:32.289)
Mm.

'Maven' Miara Shaw (24:39.035)
I'm opening a studio, right? I love that you're sharing with us how someone else's no means, okay, that's a no for you. That doesn't mean that's a no for me and to keep going because these different things you've done, the pole dancing studio, the podcast have led and touched so many other people in your lifetime that if you had not done it, what, what would those people be? Where would they be?

kelechi (25:08.822)
Where would they be? Where would they be? And realizing how much people, like so many people stopped me in the street on the daily basis saying how much the podcast means to them, how much my videos on social media mean to them, how much my, you know, just my general posts across social media through the years, how much it means to them. And I never thought that this was what I was meant to do. My, if you asked me to write out my plan, my destiny, it was like, yeah, feeling cute, gonna be a famous actress, thanks so much, done.

'Maven' Miara Shaw (25:28.965)
Right.

kelechi (25:37.002)
But those skills are transferable. Those same skills, you know, you act on stage, that means you can do public speaking. And so that public speaking aspect of it is what I'm then using, you know, the quick wit, the humor, the memory, because with the scripts, you have to remember things, you have to memorize. So that means I memorize a lot of dates, facts before going on the news to say certain things. Facting requires you sometimes to improvise. So sometimes you go on the news to go and talk about something, they put someone wayward as your opposition.

'Maven' Miara Shaw (25:43.003)
Yeah.

'Maven' Miara Shaw (25:49.405)
Yes.

kelechi (26:07.118)
to debate with you, you have to know how to pivot, you have to know how to quickly pick up what they're trying to throw down and you keep it moving because you have to arrive at your point, right? So looking at how, what I thought I was gonna do, I was looking at the seed of the thing, not knowing what was programmed into the seed and what that seed would then go on to be, right? I'm just seeing a seed, it goes into the soil, done, that's me done, not thinking about what tree that is growing on, growing.

'Maven' Miara Shaw (26:22.652)
Okay.

kelechi (26:36.334)
to then be and ultimately I'm learning all of the time because I often forget that rejection is redirection. It's redirecting us back to self, it's redirecting us back to purpose, it's redirecting us back to source. And oftentimes I would forget that. I still forget that now, something I don't book a job and I'm like, and I'm going off, I'm fuming. But then I have that moment of stillness and I think, but I have not been failed yet. Every point.

'Maven' Miara Shaw (26:44.336)
Yeah.

kelechi (27:05.694)
you know, I look at what happens, I go and do the next thing and the next thing. And then what I have is much better than what I thought I should have.

'Maven' Miara Shaw (27:14.127)
Yeah, I love that. That is, that is a, a perfect wrap to say the maving quote of I call, there's a quote I use that says go BAM, which stands for bust a move, do your thing. Again, you're going to do it with flaws. You're going to do it imperfectly. Um, sometimes you're going to redo it. There's a U-turn around about all of the things. There is nothing, any of us, um, that people look at.

kelechi (27:30.014)
Yeah.

'Maven' Miara Shaw (27:43.239)
that follow that say you're the successful one. There's nothing we produce created that has been perfect. That has been without some pain, some growth, uncomfortableness, all of the things. But that is the power of within us to keep going and to never let the outside voices say you're not capable. You can't do it. Um, because we need, we need more collection. We need more myras in the world.

kelechi (27:59.534)
Mm-hmm.

kelechi (28:05.567)
Yeah.

'Maven' Miara Shaw (28:13.307)
And ladies, if that's you, we're waiting for you. When someone's waiting for what you have, someone's waiting for you to write the book, to write the script, to do the talk, to send the email to whatever it is. So when you see this video, wherever you are in your journey, use it as encouragement to say what the seed I have is not just for me. This is

This is something being planted to grow into something much bigger. And someone's waiting for the gift that I have. And listen, I, when my friend told me that 10 years ago at this point, it felt like the biggest weight ever. And I looked at her like, why would you say that? She just said, imagine if you're not doing what you're doing, how many women you're holding up? And I wanted to fold inward, like, and now it's my reminder when I'm tired.

kelechi (29:05.706)
Mm.

'Maven' Miara Shaw (29:09.243)
When I'm frustrated, when I get the know that, yes, I can rest, I can regather, but I absolutely cannot quit because someone's waiting for me to do what I'm supposed to do so they can go do what they're supposed to do. So listen, grace to you all the way in London to keep doing the amazing things you're doing. If I'm in London, we're definitely going to connect in person. If you're in Houston, uh, we'll need to connect. Have you been to Houston?

kelechi (29:19.301)
Mmm.

kelechi (29:33.258)
Yes?

kelechi (29:38.362)
No, but one of my best friends from high school, she lives in Katie now, so I absolutely have to come through.

'Maven' Miara Shaw (29:43.495)
Girl, I live about 10 minutes from Katie.

kelechi (29:47.914)
Woo! Ha ha ha!

'Maven' Miara Shaw (29:51.219)
There it is. Well, you're gonna have to come see the best friend, Katie. We will all have to connect, because literally, we're like literally in Northwest Houston and that's 10 minutes or so from Katie. Yes, love it. Listen, thank you so much for joining Maven Nation today and sharing your beautiful insight. Again, I just love the undertone of all that you're doing of empowering others and letting them see their light and using their voice to also be leaders.

kelechi (29:54.506)
Yes.

kelechi (30:02.098)
Perfect.

'Maven' Miara Shaw (30:19.139)
So Mava Nation until next time, keep doing your BAM thing.

Check out  Kalechi’s resources mentioned in the episode!


Strong Like Me (Paperback)

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Why Emotional Intelligence Matters for Leaders – Episode 22

Why Emotional Intelligence Matters for Leaders – Episode 22

IN THIS EPISODE:

This episode focuses on developing emotional intelligence for future leaders. The host emphasizes the importance of emotional intelligence in handling criticism, praise, and interactions with others. The three areas of focus discussed are self-awareness and reflection, empathy for other decision-making processes, and regulating the decision-making process. The episode concludes by highlighting the continuous growth and journey towards becoming better leaders.

Key Focus Areas:

  • 00:00 – Importance of Emotional Intelligence
  • 01:28 – Self-Awareness and Reflection
  • 04:24 – Empathy for Other Decision-Making Processes
  • 09:29 – Regulating the Decision-Making Process

Listen To This Episode:

Watch this episode on YouTube!

Cultivating Emotional Intelligence for Empowered Leadership

In our recent podcast episode, “Developing Emotional Intelligence for Future Leaders,” we delved deep into how enhancing emotional intelligence (EI) can significantly elevate the leadership capabilities of high-performing women. Emotional intelligence is more than a buzzword; it’s a critical skill set that can transform how you lead, communicate, and inspire those around you. This article expands on three key focus areas discussed in the episode, providing additional insights and actionable steps.

 

1. Self-Awareness: The Foundation of Emotional Mastery

Self-awareness is the cornerstone of emotional intelligence. It involves understanding your emotions, strengths, weaknesses, and the underlying motivations of your actions. This introspection enables you to lead with authenticity and confidence.

  • **Practice Regular Self-Reflection**: Dedicate time each week to reflect on your emotional responses and interactions. This could be through journaling or meditation. Ask yourself: What emotions did I experience today? What triggered these emotions? How did my emotions influence my decisions and interactions?
  • **Embrace Vulnerability in Seeking Feedback**: Reach out to trusted colleagues or mentors for honest feedback. This can provide invaluable insights into how your emotions and actions are perceived by others, opening pathways for growth and improved interpersonal relationships. 

Remember, self-awareness is an ongoing journey, not a destination. It requires continuous effort and honesty with oneself.

2. Empathy: Fostering a Culture of Understanding

Empathy, the ability to understand and share the feelings of another, is a powerful tool in a leader’s arsenal. It helps in building strong, supportive teams where each member feels valued and understood.

  • Prioritize Active Listening: In your interactions, focus entirely on the speaker. Active listening is not just about hearing words but understanding the emotions and intentions behind them. This practice not only garners respect from team members but also provides deeper insights into their needs and concerns.
  • Create Safe Spaces for Open Communication: Encourage your team to share their thoughts and feelings. This could be through regular one-on-ones, open forums, or anonymous feedback channels. A safe and open communication environment fosters trust and loyalty, crucial for team cohesion and effectiveness.

Empathy in leadership goes beyond just understanding; it’s about taking actionable steps based on that understanding to support and empower your team.

3. Emotional Regulation in Decision-Making

As a leader, balancing emotional insights with rational thinking is crucial in decision-making. Emotional regulation doesn’t mean suppressing emotions but understanding and managing them to make informed, balanced decisions.

  • Identify and Manage Emotional Triggers: Recognize situations or interactions that trigger strong emotions. Develop strategies to manage these triggers, such as taking a moment to breathe, stepping back to analyze the situation objectively, or seeking a second opinion.
  • Balance Emotion with Logic: When faced with a decision, consider both your emotional intuition and factual data. This balanced approach ensures that decisions are not just emotionally driven but also grounded in reality and practicality.

Embracing emotional regulation leads to decisions that are not only effective but also empathetic, aligning with the overall vision and values of your leadership.

Integrating these elements of emotional intelligence into your leadership style can dramatically transform your effectiveness and impact as a leader. It’s about leading not just with the mind but also with the heart. As you embark on this journey of emotional growth, remember that every step you take not only elevates your leadership but also inspires those around you to reach their full potential. Let’s continue to foster a world of emotionally intelligent leadership, where empathy, understanding, and balanced decision-making are the norms, not the exceptions.

 

 

QUIT HUSTLE CULTURE & CREATE YOUR OWN RHYTHM!

Gain access to three valuable videos designed to empower you in breaking free from the hustle culture and establishing your unique Balanced Rhythm™ for work-life equilibrium. Whether you’re a dynamic executive professional or a successful entrepreneur, these videos will equip you with the tools to develop a life strategy that places you firmly in the driver’s seat. Opt-in now to unlock this transformative content with  3 MOVES TO ACHIEVE SUCCESS WITH SANENESS!

Rate, Review, & Follow on Apple Podcasts

Love the show? Leave a 5-star review and let us know! Scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Get Connected with Maven Miara

Are you a dynamic female executive or women entrepreneur craving proven business growth strategies and leadership success? Do you yearn for more fulfilling work-life balance? Are you seeking unwavering leadership confidence as you navigate the complexities of life, all while maintaining your holistic well-being (spiritual, physical and mental)?

Welcome to ‘Success with Saneness. This transformative personal development podcast is designed exclusively for high-performers who seek to excel in both their professional and personal lives with balance. Each episode features expert insights and thought-provoking discussions about building unshakable leadership confidence, business growth and designing harmony among them.

Join your host, “Maven” Miara, a professional speaker, business strategist, leadership development facilitator and author. Embark on an enlightening journey towards success with saneness, where holistic care, confidence building, and leadership unite.

To find out more, join the Maven Nation community by visiting miarashaw.com.

Reach out to Maven Miara at:

hello@miarashaw.com

Website: miarashaw.com  /  Episode Website

LinkedIn: @miarashaw  /  Instagram: @mavenmiara  /  YouTube: @mavenmiara

Maven Miara (00:03.242)
Hey, hey, Maven Nation, it's Maven Miara. And welcome to another episode of Success With Saneness. Today's episode is going to be about developing emotional intelligence. I'm saying for future leaders, but of course it's for all leaders. I focused on future leaders in the topic because maybe you're a new leader or you haven't yet stepped into management.

And that's something that is in your goal is something you wanna do. So the emotional intelligence question really helps us focus on really for me, the maturity level of your emotional intelligence. How do you handle criticism? How do you handle praise even? How are you interacting with other people? Maybe those are people reporting to you or simply people on your team.

is what I want us to think about. Balancing emotional intelligence is a landscape. It requires us as leaders to be flexible, it could be daunting. Oftentimes, it could even mean putting someone else's emotions ahead of yours. I'm not talking about in a damaging or harmful way, but simply giving someone else the space to

kind of maybe that's let their emotional intelligence, maybe that's not as mature as yours, come to the surface. While you as the more mature emotional intelligence person kind of gives them space to do their thing. So I'm gonna talk about three areas of focus around this emotional intelligence. And the first one is self-awareness and reflection. That simply means

understanding your own emotional intelligence capacity. No one can know that, but you, you hear me saying that. Oftentimes, no one will know what your best is about, what your limit capacity of these things are, but you, no one will know better than you. And maybe you're saying, well, maybe I don't really know that's okay. That's not a problem. Here's how you solve that.

Maven Miara (02:28.23)
You begin to spend time, quiet time with just yourself and you listen to yourself. Just, just listen or watch, be intentional on noticing how you behave, how you react to things. Uh, again, no one is going to understand or know your emotional intelligence better than you. That includes understanding your strengths.

your weaknesses, your drivers, what's critical for you, what you can go, that's good to have, but it's not a big deal for me. Okay, so here's an example of that. I am a quick decision maker. I don't need a ton of data to make a decision. Once I feel like I have the critical pieces necessary to make a solid decision, not a rushed decision or a hasty decision,

but a solid decision, I'm okay to make that decision. Okay. That also can lend to me not being as patient. That's an observation I have of myself with people that do need more information. I call that wanting perfect information. They want to see the data, the backup, the support, read the 10 articles, all of the things. Nothing wrong with that. We don't all have the same.

a decision making style or abilities. But because I know my emotional intelligence of being able to make quick decisions. And even if that decision is the wrong decision, not the best decision, I'm okay to make a pivot, a turnabout, a U-turn, whatever the decision now needs. I'm okay to do that. So that leads me to

being aware, my emotional intelligence, that if I'm interacting with someone that is not as quick on the decision making, and again, I wanna emphasize, that doesn't mean that their decision making process is wrong. It's just not the same as mine. This is where the emotional intelligence comes in. I just simply need to be aware of that, and then I need to have enough maturity to say, I've gotta give that person a little more time.

Maven Miara (04:53.886)
a little more space, whatever it looks like. Now, obviously if there's a deadline, a decision has to be made in a timely fashion, but just because someone isn't with their decisions, I have to have enough emotional intelligence maturity to say they need a little more space, even if they don't ask for it, or maybe they're not aware that they're

asking for more data or for more information or whatever it is, when I might think they have enough information to make the decision that we need to make, I've got to be able to be mature enough to say,

what they need is not going to make us miss a deadline or whatever. I can give them the space to read the extra article or dig through the data a little bit more. Again, your emotional intelligence maturity level has to be understood by you so that you know, um, what, what might be a trigger for you? Um, someone making a slower decision could be a trigger for me. Okay.

but I have to be aware of that. And then how do I give grace or space for that so that I get what I need, which is ultimately the decision made and the other person or team members also if they need more space that they're allowed that. And now we all win. Everyone has gotten what they need in this decision making process and we, and we're fine. But if I,

rush that personal demand that they make the decision right now, or think through the decision process, how I do it. Okay. Yeah, we can come to a decision, but is it going to be a win win? Probably not because that person's going to feel rushed, unseen, unheard, all of the things. So be self aware about your emotional intelligence. And again, know the things that trigger you that cause you to

Maven Miara (07:03.758)
cut off other people, not give them space. Again, that's something I still have to be very on top of is not cutting someone off when they're asking the fifth question or whatever it is. Because in my head I'm like, this is the solution. I see it. Don't you see it? And maybe they don't, or maybe they just need a little bit more reinforcement. I've got to give space for that. That leads to focus area. Number two,

of having empathy for other decision making processes. Again, I'm not gonna say that a person that is able to make quick decision should be the lead or the leader or the best leader. Every situation doesn't call for that. But if we as leaders have to have the ability to again, have the empathy to share with

maybe other people that report to us or on our team or future leaders, emerging leaders to say, maybe we're a mentor or sponsor for someone to give them some guidance. And almost you could look at the foundation of that emotional intelligence maturity or growth at some level of empathy, some level of empathy that again, it doesn't mean that everyone's going to be

where I am because clearly there will be people ahead of me. We should be connected to people that are even stronger than us in this emotional intelligence, um, field in this area that we're talking about so that we can continue to grow. We can also be examples for other people. So just because my emotional intelligence, um, level might be higher than someone else. If I'm not using empathy,

to create space for someone coming behind more that's watching me or connected to me to also grow, then I would say maybe my emotional intelligence is not as strong as I think it is, right? Um, it doesn't mean I need to be critical of others or other people on my team. Create space, use empathy for that. So let's touch on this third area of focus around emotional intelligence.

Maven Miara (09:29.778)
And that's regulating the decision making process, balancing our emotions with rational is the key word here, rational thoughts. Um, because again, it could seem irrational to me that someone could need more information, more data, more time, all of these things. But, but is that very wrong?

rational for me to literally in that scenario, I'm saying to someone you need to be making decisions, how I make decisions that I have the best way to make all the decisions. And that is not rational. And us saying to someone, you know, I'm going to give you space or what is your decision? Let's, let's go with what you think. That's us.

regulating our emotions and using rational, rational again is the key word, thoughts about how we're going to move through this process. Because again, I want you to really think about this as a leader. If your team feels, suspects, and you have a history of showing that only

your decisions and your decision making process is the only way. I think you're shortchanging your yourself and your team. If they don't feel that they have the space to speak up, share their thoughts, their ideas, um, maybe something that's completely opposite of what you've laid out on the table. Then again, I'm going to challenge your level of emotional intelligence that you're displaying.

Okay. And getting that feedback from people you're frequently interact with, um, I think helps us continue to grow and develop our emotional intelligence because I could be thinking because I'm a quick decision maker, that's the best way I'm doing great. And, and what if there's a couple of people on the team that always feels rushed or not heard because I'm moving at such a quick pace. Okay.

Maven Miara (11:53.662)
If we can get that feedback from people that we're working with most interacting with, then we can get confirmation. Yes. You know, I'm using great emotional intelligence, or we might get some feedback that says we're not doing as great as we thought we were. Okay. And that gives us an opportunity to grow, which also shows other leaders.

and inspires them that we're all still growing, all still growing. And just because we have, uh, growth pieces that we do, that we embrace, doesn't mean that we're not, that we're failing in some way. Right. Um, I don't know that this emotional intelligence is if you ever reach the final spot, like I've achieved all. So look at this as a journey.

as are so many other things that we do and develop as leaders, we're on a journey to becoming better. So Mavens, I hope these three focus areas on ways you can build your emotional intelligence can help your leadership style, not just for you, but also for your, for your team, for those you are working with. So keep focusing on leading with empathy, giving space to others to make their decisions.

and grow in their own emotional intelligence. And again, if you're a mentor sponsor for someone, give them that feedback, help them grow in this area. I think us being women, that one of the things, which is a stereotype nonetheless, that we're always being led by our emotions. We're making emotional decisions. I think the more we grow our emotional intelligence,

That's gonna help us with, again, that balance of emotions and rational decision-making so that we're making solid decisions and being solid leaders. So Maiden, thank you again for tuning in to another episode of Success With Samus. Remember, leadership is not just about what you do, but it is also how we connect with others, how we understand ourselves, and how those around us.

Maven Miara (14:18.842)
understand us as well. So until next time, keep doing your BAM thing. Talk soon.

How Thought Leaders Use Authenticity for Income Generation with Jourdan Guyton – Episode 21

How Thought Leaders Use Authenticity for Income Generation with Jourdan Guyton – Episode 21

Our guest, Jourdan Guyton, shares how she used the power of authenticity to create content and generate income with resilience and adaptation in the face of the global pandemic. As the world came to a standstill, she found ways to reinvent herself and her career, showcasing the power of determination and innovation in challenging times. Jourdan Guyton opens up about the initial disarray and uncertainties brought by the pandemic, particularly how it stalled her career in front of the camera. Faced with an indefinite pause in her usual professional engagements, Jourdan didn’t retreat but instead pivoted towards entrepreneurship. She reached out to businesses in need of digital content, navigating the new normal with creativity and agility. This bold move not only marked a significant transformation in her career but also became a source of inspiration for many women striving to adapt to unforeseen circumstances.

Key Focus Areas:

  • 00:29 Introduction to Jourdan Guyton’s Content Creation Background
  • 06:09 Discussing Content Pillars and Overcoming Overwhelm
  • 17:32 The Importance of Process in Content Creation
  • 25:39 Strategies for Monetizing Content Effectively

Listen To This Episode:

Watch this episode on YouTube!

Navigating the Content Creation Journey with Authenticity, Grace and Power

Thought leadership examples of the content creation process without craziness sound like a myth.  We dive deep into the heart of a dilemma faced by many business owners and founders: How to create impactful content while maintaining balance and authenticity in both professional and personal spheres. I’m sharing three key points offering further insights and actionable steps to inspire and motivate dedicated ambitious entrepreneurs to create without craziness.

Streamlining Content Creation: A Symphony of Efficiency

Creating content doesn’t have to be a Herculean task. It’s about crafting a symphony where every note plays its part efficiently. The art of streamlining lies in understanding that less can be more when done right. Batching as a Superpower: Imagine a day dedicated to content creation – where ideas flow, and multiple pieces come to life. This isn’t just a productivity hack; it’s a way to harmonize your creative energies, focusing them into powerful bursts of content generation. By batching, you reduce the daily pressure of content creation, allowing for a more focused approach that leaves room for other important aspects of life and work.
Embrace Technology: In this digital age, let technology be your ally. Tools for scheduling and automating posts are not just conveniences; they are necessities that enable you to be present in your digital space without compromising your presence in the physical world. This balance is essential for maintaining a clear mind and a focused approach to both your work and personal life.

The Art of Authenticity: Your Uniqueness is Your Strength

In a world bombarded with content, authenticity makes you stand out. It’s about being fearlessly you, showcasing your journey, your struggles, and your triumphs. Authenticity is the bridge that connects you to your audience, built on the pillars of trust and relatability.

Sharing Your Narrative: Your story is a tapestry woven from your experiences. Share it with the world. Let your audience see the person behind the brand. This transparency not only fosters a deeper connection but also inspires others who may be walking a similar path. Engaging with Your Tribe: Remember, communication is a two-way street. Listen to your audience as much as you speak to them. Engagement isn’t just about responding to comments or messages; it’s about understanding the pulse of your community and aligning your content to resonate with their needs and aspirations.

Prioritizing Well-being: The Core of Sustainable Success

Your well-being is the foundation upon which your success is built. Neglecting it in the pursuit of professional achievements is like building a castle on sand. Sustainable success comes from a place of health, peace, and balance. Setting Boundaries: Boundaries are not restrictions; they are your personal guidelines that help you navigate through the complexities of life. Define clear work hours, respect your off-time, and remember that stepping back and breathing is okay. This isn’t just about maintaining productivity; it’s about preserving your essence, your spark.

Embracing Self-Care: Self-care is not a luxury; it’s a necessity. Whether it’s a quiet morning walk, meditation, or simply enjoying a cup of tea, find what rejuvenates you. These moments of calm are not just breaks; they are the times when creativity often sparks, and clarity is found. The journey of content creation, especially for women in leadership and entrepreneurial roles, is as much about the content itself as it is about the creator. By streamlining your process, embracing your unique authenticity, and prioritizing your well-being, you create a pathway to success that is not only fruitful but also fulfilling and sustainable. Remember, you are not just building a brand but crafting a legacy. Let it be one that is as remarkable and resilient as you are.

QUIT HUSTLE CULTURE & CREATE YOUR OWN RHYTHM!

Gain access to three valuable videos designed to empower you in breaking free from the hustle culture and establishing your unique Balanced Rhythm™ for work-life equilibrium. Whether you’re a dynamic executive professional or a successful entrepreneur, these videos will equip you with the tools to develop a life strategy that places you firmly in the driver’s seat. Opt-in now to unlock this transformative content with  3 MOVES TO ACHIEVE SUCCESS WITH SANENESS!

Rate, Review, & Follow on Apple Podcasts

Love the show? Leave a 5-star review and let us know! Scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Get Connected with Maven Miara

Are you a dynamic female executive or women entrepreneur craving proven business growth strategies and leadership success? Do you yearn for more fulfilling work-life balance? Are you seeking unwavering leadership confidence as you navigate the complexities of life, all while maintaining your holistic well-being (spiritual, physical and mental)? Welcome to ‘Success with Saneness. This transformative personal development podcast is designed exclusively for high-performers who seek to excel in both their professional and personal lives with balance. Each episode features expert insights and thought-provoking discussions about building unshakable leadership confidence, business growth and designing harmony among them.

Join your host, “Maven” Miara, a professional speaker, business strategist, leadership development facilitator and author. Embark on an enlightening journey towards success with saneness, where holistic care, confidence building, and leadership unite.

To find out more, join the Maven Nation community by visiting miarashaw.com.

Reach out to Maven Miara at: hello@miarashaw.com

Website: miarashaw.com  /  Episode Website LinkedIn: @miarashaw  /  Instagram: @mavenmiara  /  YouTube: @mavenmiara

Watch as Jourdan shares great tips on using IG for your business!

'Maven' Miara Shaw (00:01.586)
All right, Jordan, so let's jump in to this conversation with the ladies and men, but predominantly women that will be watching us. So we're gonna be really focusing on talking about content creation without craziness, right? We know we need to create content and then how do we monetize it? Listen, it does none of us any good to have these cameras, mics, lights, all these things and make no money from it. So we're definitely gonna talk about the money component.

Jourdan Guyton (00:25.486)
Bye.

'Maven' Miara Shaw (00:29.898)
But let's start with in your bio, I read that you sold a comic web series. So let's talk a little bit about that, how you got started in the content world and how COVID made clearly a wonderful pivot for you, led you in that direction. So share a little bit with us how you got started with all of this.

Jourdan Guyton (00:51.43)
Yeah, first of all, thanks for having me. I'm really excited to have this conversation because content does not need to be all the things. We can keep it very minimal. So my journey started when I graduated college back in 2010. My first job was at the Maury Show. So all your baby mama drama, all the You Are Not the Fathers, like that was my life for a good three years.

'Maven' Miara Shaw (01:00.478)
Bye.

'Maven' Miara Shaw (01:09.645)
Okay.

Jourdan Guyton (01:18.326)
That was my first taste of production and just content in general. It was a syndicated show. It was, I think, iconic of its time, and, you know, conflict TV. And so I spent some time doing that, and after just being enthralled in conflict every single day, I decided to start working for a marketing agency that I was...

'Maven' Miara Shaw (01:31.223)
Yeah.

Jourdan Guyton (01:44.362)
working for part-time, it was in the spirits and wine industry. And I was doing the tastings, but then I got promoted to actually manage all the sales models for the brands that were in our portfolio. So that's then when I started to get a taste of marketing and content and really using content to advertise brands and making sure the clients were happy.

And I enjoyed doing that because that allowed me to focus full time on being in front of the camera. I really wanted to act, be in commercials. I was starting to audition a bit more and this job was very flexible and allowed me to work from home in addition to really checking on the sales models. And I just remember Myra being casted for just the wrong roles. Like...

'Maven' Miara Shaw (02:31.261)
Okay.

Jourdan Guyton (02:31.83)
the angry black woman, the mistress, I got so many like the other women roles, like it was too much. And so a friend of mine and I at the time decided to co-create a comedic web series, a web series that highlighted women of color being funny and being actors in New York City. I was in New York at the time and we just really played heightened versions of ourselves.

We put all of our money into it in season one, shored up all of our friends to actually shoot it and be actors in it. And we put it on YouTube. We were in a lot of festivals, we got a lot of traction and I was like, okay, this is something. And just really maintaining the relationships I feel like are just so important in what I continue to do.

I had a friend at BET at the time and he asked if they could view it and potentially buy it as they were looking for more content for their digital side of things. And so yeah, it went through. They fully funded season one. We actually paid the people that put out their sweat equity in season one and it was a thing. I really thought that developing and producing was going to be the thing and then COVID hit and...

'Maven' Miara Shaw (03:41.73)
Okay.

Jourdan Guyton (03:50.622)
everything shut down, everyone shut down. And I really didn't know when I'd be back on camera, I was doing home auditions, but again, we didn't really know when the world would open up. So I started doing my own thing. And that looks like just reaching out to businesses and seeing if they needed content created. And that's kind of when things started to snowball a bit.

'Maven' Miara Shaw (04:13.946)
love. Listen, the authentic stories, right? How we can have in our heart this end thing. Like this is the passion. This is the thing I love. And oftentimes I want women to hear this that those, when you see those of us that are living our passions, we, we didn't have an absolute clear crystal clear picture of what it looked like. But I do believe that when we're clear on the thing that we

that brings us passion, brings us joy, fulfillment that we love. God starts directing, you know, the path to get us, we could not have written these things down for how they had happened. Um, so that is actually when Jordan and I connected in the pandemic. Um, I think Jordan, how I first connected with you was via Luminary. I saw something you did on Luminary. Um,

Jourdan Guyton (05:06.338)
Really?

'Maven' Miara Shaw (05:10.79)
You know, I've shared with Kate that Luminary was kind of like a reconnected lifeline in the pandemic for all of the female founders that we were all in the same place, virtually nonetheless. But you just, I found some good like kind of restarting of my feet and to kind of keep going. And I saw something you did and I was like, huh, I should talk to her.

Jourdan Guyton (05:32.046)
soon.

'Maven' Miara Shaw (05:39.486)
I should talk to her and her Jordan to help me with really the biggest thing it helped me with is clarity around those pillars that you teach content pillars. Like it can be so overwhelming to try to get all your thoughts and ideas and things. And like, how do I make this a story and real and a post in a, without just feeling like, you know what, throw the whole thing away, throw it all away. It's too overwhelming. Um,

Jourdan Guyton (06:06.006)
All of it. Hmm?

'Maven' Miara Shaw (06:09.186)
So I feel like that was one of your amazing strong suits is really helping with clarity around pillars. So I want you to talk a little bit about that because, you know, oftentimes when I'm talking to women and I'm plus 50, gratefully a wonderful 53, women my age are just like, girl, I cannot with the reals and the this and the bad and it just seems like every month there's something new and some new algorithm.

What's the, what's this, what's, what do you tell women that are like, I quit, I quit the content. Um, my business is just going to have to do it some other way. What do you say to those clients that are just kind of feeling they want to do something, but it's just too overwhelming. What, what does that like?

Jourdan Guyton (06:57.702)
Yeah. First of all, 53 where I don't understand. So that's a goal. That's first and foremost. I hear that a lot. I think that you have to. Determine how you want to show up online and not allow social media to do that for you. Does that make sense? I think you have to tap into.

'Maven' Miara Shaw (07:05.483)
Thank you.

'Maven' Miara Shaw (07:19.979)
It does.

Jourdan Guyton (07:23.718)
your capacity, tap into your lifestyle, tap into, you know, realistically when it comes to social media. And I'm talking past like that I don't want to do it, but how often can you show up? And what does that look like for you? If it's not the reals, it doesn't have to be the reals. If it's not going live, it doesn't have to be the live. If it's not creating graphics on Canva, it doesn't have to be those things.

'Maven' Miara Shaw (07:45.186)
Right.

Jourdan Guyton (07:51.606)
but I would at least ask that you try, right? So before you say, I'm not doing it, it's crunchy, I'm over it, no thanks, at least try. Because at the end of the day, it's going to feel crunchy. None of this is natural, but as marketing has evolved, as owning a business has evolved, we have to as well, right? So it's, yeah, so it's finding that.

'Maven' Miara Shaw (08:01.57)
Yeah.

'Maven' Miara Shaw (08:05.794)
Right?

'Maven' Miara Shaw (08:13.43)
Yeah, I love that. Yeah. And you know, that is the, you know, after I went through my coaching with you, got clear on the pillars, for me, it was the consistency. What can I be consistent at? And then really digging into the data to say, where is my audience? Where are they? And for me, they're on LinkedIn and they're on YouTube. Okay? So I'm consistent.

They are definitely in my email list. So listen, what consistency looks like for me with content is a blog a month, an email a month, a video a month, but inconsistently, like I sat down and created the strategy of how is this gonna happen? I can write the blog and come up with it, but I need my assistant, shout out to Tiffany, for finding the image.

Jourdan Guyton (08:44.622)
Yeah.

Jourdan Guyton (08:52.334)
There you go. Great.

'Maven' Miara Shaw (09:09.326)
putting it where it's supposed to be and all of that stuff. So I love that you are not telling people, okay, your content creation has to look just like this. You've got to do the work to say, what does consistency look like for me? And most importantly, that consistency needs to be where your people are, right? I don't do a ton, a ton of stuff on Instagram because I make no money on Instagram with my particular audience.

but I do show up there with things and it does, it performs fine. Right. But ladies, you can't throw in the towel on content in general, because as, as Jordan says, as the marketing evolves, if you want your business to grow, you, we have to evolve with that. And with that evolution, what does it look like for you? Um, so tell me,

You know, I know I watch your videos, your lives sometimes, and that, that consistency, how do people find and ladies know that this, some of this is trial and error. Like you try a thing like, Oh crap, that didn't work. How do you encourage your clients to keep going? Like find the next thing. What, what work

for you, what are those tools and plays that you're encouraging them to do?

Jourdan Guyton (10:36.114)
Yeah, so the framework that I created and teach from are the three C's. So it's clarity, content and consistency, right? And so we need all three of those things. You can't just have clarity and content without consistency because then you're inconsistent, right? You can't have clarity and consistency without the content because what are we posting, right?

and you can't have content and consistency without the clarity because that leaves your audience confused. They don't know what you do. They don't know what your offers are, all the things, right? And so when I think about the consistency piece of things, there's a couple of things that I've seen with my clients that fuel that. One of the things I think is so important is community.

I feel like community really helps, especially women entrepreneurs. I primarily on the B2C side of things work with heart-centered, service-based female entrepreneurs. So what I've seen in this space is that when we have each other to go through these crunchy moments or I don't know how to do this, or nobody showing up from my live can at least one of y'all show up from my live at six o'clock. When you have that, it allows you to build that.

confidence muscle as you continue to put in the reps. I think community is hands down one of the most game changing situations when it comes to content. It also cultivates your authenticity, right? So when you're in a space with a bunch of women, at least in my case, that are cheering you on, rooting you on, say, oh girl, that real was good. Oh, I love that live. It's like you have that positive reinforcement before you go out on the testing ground.

'Maven' Miara Shaw (12:13.782)
Bye.

Jourdan Guyton (12:19.946)
right in front of people that you don't know, people that, you know, are random, maybe a troll, right? So I think that's important. And then I think the other thing that's been really helpful with my clients when it comes to consistency is batching. So spending time to create more than one piece of content at a time and extending the shelf life of each piece of content that you post, right?

So one piece of content shouldn't be one, it should be three to five to 10 pieces of content across the platforms that you mentioned, Myra, where your audience is, right? So how can you take that blog post and then turn it into an email and then take the top three points and turn it into a reel and then take those top three points and turn it into a carousel and then put it into your stories? Like, how can you stretch the shelf life of one piece of content so that you...

Don't feel like you're always showing up or you're always on every single time.

'Maven' Miara Shaw (13:17.11)
I love that. And this is a question that I didn't even have in my notes, but it just came to me when you were talking. And I know I've incorporated a lot more use of artificial intelligence, of AI. Cause when you think about, if you create a long format video, you can use AI to get the full transcript of that. You can create clips from the long format, right? So how have you found...

AI to be your friend. You know, here's, here's the thing. Most of my audience is black women, black women. You cannot be afraid of technology. Please hear me. Listen, we're not saying that you need to let it rule your whole world, but there are pieces of technology that are so critical to you growing with sanity, creating content without craziness, right? Let technology support you so that.

You know, if you have one piece of content that you can get five uses out of, you now don't have to create five individual things. That is overwhelming, right? Because at the end of the day, you still have to run a business, take care of yourself and your family and all those other things. So how have you used AI or an, and encouraging your clients to use some of these like, it seems like weekly new tools that are coming out.

Jourdan Guyton (14:23.404)
It's Will out.

Jourdan Guyton (14:39.39)
Yeah, it does seem like weekly. I mean, I think for me, I really love chat GPT. I really use chat GPT as a conversation starter or an idea starter. One thing that my team and I have kind of gotten comfortable doing and again, I don't think we've talked too much about this, but a process is so important, right? So if you're constantly doing the same thing over and over, build out a process for it. And it

a process could be recording it and then transcribing it using AI and having that done. But one of the things we've been doing is taking some of the content that's performed really well on my Instagram in my B2C market and transferring that same knowledge to my B2B market on LinkedIn. So on LinkedIn, I'm speaking to corporate buyers that serve and sell to small businesses.

So how can I take that beautiful content that we've already created and have it speak to my buyer, right? So we take a lot of the captions or we take a lot of the concepts and we plug them straight into ChatGPT, which is my language, everything that I've already ideated and created and have it speak to a different buyer. And that's been so helpful. I've been consistent on LinkedIn, I think for the past six or seven months now, and we're posting three days a week.

and I'm barely coming up with new content for that platform.

'Maven' Miara Shaw (16:06.102)
Yeah, I love that. And listen, ladies, that's a hot tip. That's write that one down. Pursue that because I use it the same way, you know, because you can't speak the same language on LinkedIn that you speak on Instagram, right? There is a conversion there and your original voice is being dropped into chat GPT. So it knows your language and it's just converted. You tell it, tell me this in a different way for this platform. Um, you touched on process and listen.

Jourdan Guyton (16:11.458)
Yes.

Jourdan Guyton (16:17.666)
Mm-hmm. I agree.

'Maven' Miara Shaw (16:35.022)
process has saved me. I'm a pretty process driven business owner because I'm very organized in that way. Like that's how my brain thinks. And I need that to happen for me to have peace in my life. Otherwise my brain's going all night and I'm not sleeping because I'm trying to pull all the pieces together. And if I can just create the process, then my brain is like, okay, she has it. It's captured, right? So.

Jourdan Guyton (16:40.205)
Okay.

Jourdan Guyton (16:48.471)
Yeah.

Jourdan Guyton (17:01.861)
Okay.

'Maven' Miara Shaw (17:02.634)
And again, for me, that's tools like the Google suite. I put something in there, a spreadsheet or whatever. My assistant can look at it. The editor can look at it. Everybody can get to what they need to get to because it's in the cloud. Right. And we're not sending emails and things like that back and forth. What does, what do you encourage clients to, to do for a process? Because I think the process, that's probably 60% of the work, right?

Jourdan Guyton (17:07.158)
Mm.

'Maven' Miara Shaw (17:32.798)
If you can create a process, then you can drop the things into that process or know when they're at least supposed to happen without overworking your brain on, okay, what am I doing today? Like, what do I need to do this? When that's overwhelming for the best of us. So, so let's talk a little bit about process, what it should include, what it should look like, all of those things.

Jourdan Guyton (17:55.389)
Yeah. Yeah, so great question. Question, Myra, your video is blurry. Should I care about that or no?

'Maven' Miara Shaw (18:02.174)
No, it'll clean it up. Rubber Fab, will ya?

Jourdan Guyton (18:03.954)
Okay, perfect. Okay, perfect. So as far as process goes, I love that you are a process girly that you need to have things like mapped out. I am not I am not I am a visionary. I am like, I need my team to organize this chaos. I dream really big and I want to do all these things and my team's like, Okay, sis, but how are we doing? Like? Yeah, that's

'Maven' Miara Shaw (18:16.942)
I'm out of here.

'Maven' Miara Shaw (18:30.466)
But we can't do them all today.

Jourdan Guyton (18:33.27)
That's kind of my brain. So if that's your brain, I feel you, people that are listening. Um, a few of the things that I think have been beneficial process wise for me is a content calendar. Uh, my content calendar started as a paper, big paper desk calendar where I literally wrote my content on. That's where I started. That's where it felt good. Uh, I was a paper planner girl for a very long time. Um, now I have it in my CRM.

'Maven' Miara Shaw (18:50.606)
Okay.

Jourdan Guyton (19:03.086)
and we use ClickUp so my team can see it. I think a process that you can start to do right now because a lot of times when it comes to creating content, we think we need to innovate and create new things. Go into your folders and to your videos and start create a folder that's maybe called postable or my mission and start to add photos or video in there that you could or would share on social media so that you have a space of content.

'Maven' Miara Shaw (19:06.818)
Okay.

'Maven' Miara Shaw (19:16.098)
Right.

Jourdan Guyton (19:32.078)
pull from. I also think, you know, a process that's really helped me going back to that batching side of things is batching my captions, right? So sitting down and writing out my captions for the month for each post, right? Instead of feeling like I have to do it in real time every single time, that's a bit overwhelming. But if I can put on some music, maybe get some tea, look at my content calendar and see the ideas that are coming up and just start to free flow and write.

That's been really helpful for me, for sure.

'Maven' Miara Shaw (20:05.794)
So, you know, in this world of content, trends are always happening. And what's your thoughts on that? Should people be, you know, should people be trying to keep up with all these latest and greatest things? Or is there kind of a, your lane, but some flexibility in that lane where, you know, you check out a trend, if it's not your thing, then don't worry about the thing, right?

How often should people even be like, it's almost a distraction, but some of it is needed, right? How often should you even be kind of paying that much attention to the latest trend and all the things that are always happening? What's your rule of thumb? Or do you have a rule of thumb? Or do you kind of A, B test it and that worked, it didn't work and kind of go from there?

Jourdan Guyton (20:52.874)
UGH!

Jourdan Guyton (21:00.178)
Yeah, I'm probably not the rule of book type of educator coach. I really, I'm all about take what you need, leave what you don't, right? I feel like if it feels good, if it works, if it's in your best energy, like continue to do those things. But again, I don't want you to shy away from trends because of fear, right? If there's a difference between like fear and this is not aligned with

'Maven' Miara Shaw (21:11.755)
Okay.

'Maven' Miara Shaw (21:24.802)
Okay.

Jourdan Guyton (21:29.986)
who I am, where I'm going, my higher self. Like there's a difference there, right? And so I really encourage trying things. Like I remember when threads came out, I tried it and I was on it for a good like week. And then it's, yeah, and then we're done. Yeah, we're done. But like LinkedIn, I was, let me try LinkedIn and it felt so good. Again, there's where my B2B buyers are.

'Maven' Miara Shaw (21:35.03)
Right.

'Maven' Miara Shaw (21:47.396)
That was me. I was like, okay, yeah, yeah.

Jourdan Guyton (21:59.646)
A lot of my clientele also comes from Instagram over to LinkedIn. So I've been staying in that trend and it feels really good. I've tried TikTok. Yeah. Nope.

'Maven' Miara Shaw (22:12.138)
That's so, that's wow. And I completely deleted my whole TikTok account. I just was like, this is a distraction for me, for me, because I knew I wasn't gonna create content over there that was gonna lead to increasing my revenue. So I was like, just no, I'm just not. I can only scroll. When I need some moments of dead scroll, I can only have one, that's Instagram. And I just.

Jourdan Guyton (22:18.786)
See?

Mm-hmm. That's a lot.

Jourdan Guyton (22:28.61)
Mm-hmm.

'Maven' Miara Shaw (22:39.422)
Again, so ladies, we're talking about various things, but no, we're telling you, you got to know you, you got to know what's going to feel good for you and work for you. And just because everyone else is doing it, doesn't mean that you have to do it. Now, don't not give it a try because of fear. That's what Jordan is saying. Don't let fear be the determining factor. So, you know, women have gotten clarity. They've, you know,

you've written some content, they've built out when they can be consistent, okay? If that's three times a week, once a week, Myra, once a month, whatever it looks like, how do they now start looking to have this content be a revenue stream for them or, you know, maybe it's not the direct stream, like maybe you don't become an influencer where you make money off of a video.

Jourdan Guyton (23:20.565)
Yep.

'Maven' Miara Shaw (23:37.078)
but someone sees that video that is a buyer who now wants to do business with you. What do people need to look for, think about kind of on the front as they're creating content that can lead to some revenue?

Jourdan Guyton (23:51.602)
Yeah, so not speaking from the content creator influencer side, I'm speaking from, like you said, the business owner monetization. I think that too often, at least when I start to work with my clients or they come into my program, they're consistent. They're creating content. They're establishing thought leadership. They're showing up. Maybe they're trying different things.

and I'll go through their content, I'll do an audit, maybe I'll look 30 days, 60 days, and maybe once or twice out of that 30 days or 60 days, they're talking about their offer and asking for the sale. So oftentimes we as business owners are just not talking about our offer enough. We're not talking about our offer every single day. We're not, we're...

'Maven' Miara Shaw (24:19.662)
Mm-hmm.

'Maven' Miara Shaw (24:33.23)
Okay.

Jourdan Guyton (24:42.57)
we're including so much fluff around the actual offer, right? So we'll say, here are three ways to straighten your hair, and here's my product versus here's my product, right? So I think that what I would love to see in the business space, especially with women, is that we find more confidence in talking about what we're doing and how we're getting people through transformation and what that looks like.

'Maven' Miara Shaw (24:47.507)
Okay.

'Maven' Miara Shaw (24:54.162)
Okay.

Jourdan Guyton (25:12.038)
and the results that we're getting. I just don't think that we're, I think too often I'm seeing and hearing, I'm creating content, I'm showing up, I'm doing it, I'm dancing, I'm this, I'm that, I brought a light, da-da-da-da-da, and then I come through and all the call to actions are follow me, or give me a like, or share this with a friend, or link in bio, right? There's no book a call. There's no DM me the word so I can see if you're a fit.

'Maven' Miara Shaw (25:22.146)
Bye.

Jourdan Guyton (25:39.35)
There's no four spots left. If you're ready, click the link in my bio to take the next step. There's no, this is how to work with me in Q4. And I think that's what grinds my bones is we're too quiet about the changes that we're making in the world.

'Maven' Miara Shaw (25:51.19)
Yeah.

You hear that ladies, you have to make the ask for the sale. You have to make the ask. And you know, that's a great part of your content planning is plan the ask in there, make it part of it. So you don't have to get ready to post it in like, oh, I'll ask next time, right? Because it does come from confidence. Build that ask in because again, the cute ring lights and the best microphones.

Jourdan Guyton (25:56.204)
Yeah.

Jourdan Guyton (26:13.806)
Nah.

'Maven' Miara Shaw (26:22.626)
those things alone don't generate income, you have to be able to ask for that sale. At least, like I said, ask for the discovery call so that you can then get to asking for the sale. I love one of the things also you talk about in your bio is really working with heart-centered business owners and the authentic piece, because I think content production.

is one of those easy ways people can kind of get lost if they're not careful in trying to be the thing. Whatever that thing, you know, the trending thing or the whatever it looks like. But, but your authentic voice and what are some ways that you encourage your clients when they're creating content to remain authentic? Like don't get distracted with, oh, that person's thing is in purple. Mine needs to be in purple.

But if it was not your thing, how do you stay authentic to your true voice and continue to build on that voice? Because that's what the world wants. They want the authentic you and not a copycat of someone else.

Jourdan Guyton (27:34.366)
Yeah, great question. I mean, it definitely goes back to that community piece, right? Again, just being surrounded, being encouraged, being poured into by like-minded women or like-minded business owners, I think, is so beneficial. The other thing, I think, when it comes to authenticity is creating more than you're consuming.

I think oftentimes you start to think about purple or you start to think about, oh, I should vlog or you start to think about, let me start a YouTube channel or you start to think about my dog should get a TikTok because of everything that you're consuming. So I think it's really important to set limits in time around your scroll time and set time aside for you to just be in creative flow. One of the things that we do in my group coaching program,

'Maven' Miara Shaw (27:59.639)
more.

'Maven' Miara Shaw (28:12.896)
Okay.

Jourdan Guyton (28:26.554)
once a month is we have something called creative flow. And just for an hour a month, you come in and no distractions, no tabs open. What are we focused on? How are we getting creative, right? Is it writing your captions? Is it cleaning up your folders? Is it posting something in your drafts? Is it writing your outline to your next live? And it's you just tapping into your creative essence.

and releasing any of those limiting beliefs or doubts that you may feel of your content not being good enough. I think that's so, so important.

'Maven' Miara Shaw (28:58.171)
I love that.

I love that create more than you consume. That's like, that's a basic statement, but that's so powerful because that's where the distractions come in for people, is you're so busy scrolling that you start, your own voice, you start to suppress it because you're like, oh, but I'm not doing it like them. And they got a thousand likes or, you know, it's like, don't get caught in the.

Jourdan Guyton (29:10.103)
Yeah.

'Maven' Miara Shaw (29:29.794)
comparison game that can happen on social be your authentic self. So we've touched a little bit on your program, things you offered. I've worked with you before. Um, let's get to some sharing about what do you actually offer? What does that look like for people? Because I would imagine again, of the women that I frequently hear that say, Oh, Mara, like you show up so consistently. And I'm like, yeah. And it's because it's consistent.

You think it's a whole lot, but because it's consistent, it's not as often as you think. So how are some ways that folks can work with you that might be thinking, well, you know, I have the ring light and the microphone and I'm creating the stuff, but is it working for you? That would just be my question to folks. Is it doing anything for you?

Jourdan Guyton (30:01.868)
Yeah.

Jourdan Guyton (30:19.607)
Yeah.

Yeah, I mean, I always say that your content should be driving conversions, right? If we're posting and spending hours and pointing and editing and have a social media manager, we're paying an assistant and there's no ROI. We have to have to take a look at that and tweak that. At this time, I'm doing 90 minute power strategy sessions where we're fleshing out like you and I did, where we flush out your content pillars, we get clear on.

your voice and how you desire to show up. And also I'm going to push you and stretch you a little bit to try different, uh, content types that maybe you haven't tried in the past. And then next year we're relaunching my group coaching program, the courageous content Academy. So most likely, most likely in Q1 of 2024, it is a

beautiful, amazing transformational program for heart centered female entrepreneurs who want to grow and drive revenue in their business using social media without posting every single day, without doing the most with, I'm all about keeping it simple and collecting your bags at all times.

'Maven' Miara Shaw (31:27.287)
Yeah.

'Maven' Miara Shaw (31:31.414)
I love that simple and collect the bag. Listen, if you don't get anything else, simple and collect the bag. So success with saneness is, it all really is set on the foundation of creating success with saneness. This thought of growing culture and I can sleep when I'm dead. Listen, I am not about that life. This is not what I'm signing up for ever again in life.

Jourdan Guyton (31:34.102)
That's it.

Jourdan Guyton (31:55.926)
Nope. Never.

'Maven' Miara Shaw (31:58.442)
So what does that look like for Jordan with you creating, you creating your own content and coaching others and, um, just recently moved to a whole new state and still, I would say in the newlywed, uh, category, what does that balance that harmony look like for Jordan?

Jourdan Guyton (32:17.054)
Yeah, I mean, I'm in the same boat. I'm in my soft girl era, like the kids are saying. But I'm also my mantra for this quarter is let it be easy. I think there's a lot of especially Q4, there's a lot of grind hustle, foot on the gas, hit the numbers. I just don't have it. We're three years into business and

'Maven' Miara Shaw (32:24.087)
Right.

Jourdan Guyton (32:44.062)
Like, I just, I think of what God has for me, and I know it is, it's legacy. It's not one year, it's not five years. And when I think of the grand scheme of like how long I'm gonna be in business, you've gotta slow down to speed up. And that's kind of the energy that I'm in. One of the things that therapy has,

'Maven' Miara Shaw (33:05.026)
Yeah.

Jourdan Guyton (33:11.298)
highlighted for me is the importance of just self. And so I do have something called desire day once a week where I just do what I desire. Is it a massage? Is it shooting content? Is it going on a solo date? Is it hanging out with my husband? Like, what does that look like for me? And it's been really transformational to.

'Maven' Miara Shaw (33:23.619)
Yeah.

Jourdan Guyton (33:38.614)
continue to set those boundaries. Sometimes I do override my own boundaries and that's something that we're working through. But I notice when the desires aren't met. I notice when I come in on Monday and I say I didn't have time to play. And so I really think it's important, even in the beginning stages, to ensure that there's spaciousness in your business and in your calendar, because yeah, you'll go crazy. You will burn out.

'Maven' Miara Shaw (33:43.67)
Yeah. Right.

'Maven' Miara Shaw (34:07.662)
Yeah, I love that a desire day, you know, because, you know, I'm sure you're the same way. We love what we do. I love, you know, facilitating leadership and coaching women and high school students in the summer brings me absolute joy. I am also a woman that has to keep a very close finger on the pulse of working, working because I do love it. So I have had to set very clear boundaries on.

Jourdan Guyton (34:08.014)
for sure.

'Maven' Miara Shaw (34:36.222)
start times and stop times. When are we not working? Not when we are, I'm clear on that, but when are we not working? Great. And I love that you gave a name to that of Desire Day because yeah, some days I'm just, I'm like, I want to watch Discovery Channel today, Discovery ID. My husband's always like, why do you watch that so much? I'm like, yeah, watch that and.

Jourdan Guyton (34:42.351)
Hahaha!

Jourdan Guyton (34:58.286)
Okay. The killer.

'Maven' Miara Shaw (35:04.286)
stay in my lounge clothes all day. And at this point in my journey, I can absolutely do that for a day and I am guilt free. I have no guilt about it. I think that's how we get to keep showing up with sanity. Right? Success with saneness because, I think the noise in the world says go faster, go more, go harder, go a lot. Like just go, go.

Jourdan Guyton (35:06.11)
Peace.

Jourdan Guyton (35:11.595)
Yeah, it's okay.

Jourdan Guyton (35:16.79)
Yeah.

'Maven' Miara Shaw (35:34.674)
And I'm often saying to women that I work with you have to be very intentional There has to be an intention set that you are going to give Balance grace to yourself. We can give grace to other people but you have to give grace to yourself that if you wake up on Tuesday and You're like no That you just go with no that it's okay like

Jourdan Guyton (35:47.411)
Amen.

Jourdan Guyton (35:58.473)
Mm-mm.

Yep.

'Maven' Miara Shaw (36:02.11)
You know, if there's some requirements that have to happen, let those happen. But if it's, you know, a day you're just kind of catching up on stuff, just be okay because we're going to feel so much better when we wake up on Wednesday that we got that soul rest that we're ready now. But when we keep gas on the, you know, put on the gas, you just, you're like, Oh, it's too long.

Jourdan Guyton (36:10.733)
Agree.

Jourdan Guyton (36:16.704)
Agreed.

Jourdan Guyton (36:24.958)
Agreed. It's not worth it. It's not worth it. And then you start to, what's the word I'm looking for? You start to, what's that word? When you

When you something your business, you start to something your business. Not regret, yeah, all the things. It's that like you, I feel like it starts with a D, but you start to feel some type of resent. You start to resent the business and you start to think that...

'Maven' Miara Shaw (36:44.958)
Look, regret it, hate it, all the things.

'Maven' Miara Shaw (36:56.758)
Yes. Yeah.

Jourdan Guyton (37:01.106)
It's your business that you don't like anymore, but it's the boundaries that you set that you failed to stick with that now you dislike your business. So yeah, that I've been there, done that. It's not a game.

'Maven' Miara Shaw (37:09.378)
Yeah.

'Maven' Miara Shaw (37:12.802)
Yeah, yeah, it's and you know, I went through that when I first started my business because when you start you feel like oh my god, I got all these things to do and I gotta catch up to the I don't know what are we catching up to none of us figure that out. Right. And, and our and our souls our spirits will say, sis, this is not it. We're in. And it's just not sustainable. It's just not sustainable. So

Jourdan Guyton (37:25.826)
I don't know, right, I don't know.

Jourdan Guyton (37:35.298)
This ain't it.

'Maven' Miara Shaw (37:41.154)
Um, I, I love, love that. So, uh, ladies at the end of this video, for sure, we're going to have Jordan's links, um, in the description. So that if you want to, again, I use the hashtag sometime, maven approved Jordan is maven approved. I have worked with her and you know, really getting that clarity, clarity is so I literally wrote this in my phone just yesterday that clarity.

Jourdan Guyton (37:56.194)
Mm. Yay.

'Maven' Miara Shaw (38:09.07)
creates opportunity for acceleration. Because imagine when you're riding behind someone that's not clear about where they're trying to turn, they're slow, they're fast, they're blinkers on, they're turning it off, and you're behind them going, get out of the way, right? But when you have clarity, like you're in that left lane and you are rolling, clarity provides the opportunity for acceleration. I say opportunity because not all clarity requires acceleration.

Jourdan Guyton (38:11.778)
Beautiful.

Jourdan Guyton (38:23.159)
Wow!

Jourdan Guyton (38:38.658)
So good, yeah. Agreed.

'Maven' Miara Shaw (38:38.73)
Right. We don't have to eat up all the time, but, but if you need some clarity about what, what do I need to do? How do I need to do it? How do I create a process around it so that you are creating content without the craziness and as Jordan says, getting to the bag because again, ring lights and microphones don't generate money.

Jourdan Guyton (38:58.506)
Period.

Jourdan Guyton (39:02.59)
No, they actually take your money.

'Maven' Miara Shaw (39:07.43)
That is valid. So Jordan, thank you so much for sharing with me and Maven Nation today. And we've enjoyed this. We I needed just some of this reminder. And one of the biggest things that have stood out for me in our conversation is the power of community. For me, that's Maven Nation. And really like this journey is too tough to try to do it alone. I don't, I couldn't even imagine. I could not imagine. And

Jourdan Guyton (39:24.429)
Yeah.

Jourdan Guyton (39:34.414)
Trash. Trash!

'Maven' Miara Shaw (39:36.774)
Yes, absolutely fresh. And the joy that you get from being in community, especially with other Black women, man, that just lights my soul on fire and brings me joy to even think about the amazing women that I am connected to, that I've gotten connected to over the years. And even our start from Luminary, a digital platform for me. You lived in New York, but I was here in Texas.

Jourdan Guyton (39:45.112)
Yeah.

'Maven' Miara Shaw (40:05.742)
And so don't discount that digital connection, man. Keep growing it. It's worth it. So thank you, Jordan, for joining us and sharing all of the amazingness that you are with us.

Jourdan Guyton (40:19.746)
Thank you for having me. This was a beautiful conversation.